Do you need to understand better what is being said about your company and your product? Would you like to get a better with online communities within your ecosystem?

• How to identify key social influencers in my target market?
• What are hot topics people are talking about?
• How current topics and discussions relate to my brand and competitors? 
• How to establish a relationship with key social influencers?
• How to mix buzz, outreach and content marketing to improve your visibility and attention in key communities?

PRESENTER: Dominique Lahaix - co-founder and CEO of eCairn
Dominique has over 15 years of experience in e-marketing, knowledge engineering and software development. Prior to founding eCairn he was the CEO and founder of Cairnalys, an e-mail marketing technology company, which customers included companies such as eBay. Prior Cairnalys, he was manager of WW Consulting Practice at HP Emerging services. Dominique previously held engineering and engineering management positions at HP, McDonnell Douglas Information Systems and Tymnet. Dominique holds a Management degree  from the prestigious INSEAD European business school and an engineering degree from Institut National des Sciences Appliquées de Lyon, France.

WHERE: this is an online event at Entrepreneur Commons Academy

HOW IT WORKS: Once you register for the event, you will receive an email invite to join the Entrepreneur Commons academy, where you will be able to join the class.

Note that this event is a live online event using the Adobe Connect platform - you will need a computer and a headset, and ideally a webcam to participate.

Once you signup you will receive an invite to join the Entreco supercoolschool space, where you can then access the online event.

If you cannot attend the live event, you should consider becoming a member of the Entrepreneur Commons Academy so that you can access the video archive of the event, and other events that will happen throughout the year.